Triangle of Trust

Agencies, brands and models must work in harmony for business to be truly effective, sustainable and a good experience for everyone.  ​

We call this the Triangle of Trust.  ​

From our research, we know it is a fragile relationship where there can be poor communication and transparency, broken promises, and misunderstandings which can then lead to unsafe and unplanned situations in the workplace. ​

These issues can range from mild inconvenience to personal danger. ​

Agencies can find negotiating with brands and communicating with models a challenge when the slightest shift will disrupt castings, shows, and events.

Models often feel afraid to speak out directly, making the agents and bookers powerless to act if there are issues.​

Brands who have the most ‘power’ in the relationship can feel they are sometimes taken advantage of.

We have found, giving models an anonymous voice, in a safe space (our surveys), and creating a picture of how the events went (through data-driven, solutions-based reports), enables us to identify which areas are most at risk and with whom. ​

The Agency Survey & Eyes On Production surveys are both tools to provide agencies with the best information to work effectively with models and brands. ​

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