“Models Trust works to protect, educate and support models and model agencies, through data-driven surveys and reports.

Participation in our surveys & reports acts as an assurance of best practice in areas of mental and physical health, gender equality, social sustainability, and ethical employment.”

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Models Trust is an independent organisation creating data-driven surveys and reports to ensure safer and more equitable working environments for all talent.

Models Trust’s founder and CEO, Elizabeth Peyton-Jones is a naturopath, master-herbalist and therapist who in 2016 was invited by the British Fashion Council to create a healthy diet for models. During her research, she realised that models faced a range of workplace risks that not only endangered their physical health but their emotional and financial wellbeing.

Since then Models Trust has built strong links within the modelling profession and the fashion industry. In 2017 the first ever industry workshop with top models (David Gandy, Arizona Muse, Adwoa Aboah, and Edie Campbell), major brands, agencies, photographers and publications was held to discuss standards within the industry.

In 2018 Models Trust collaborated with the London College of Fashion (LCF) and executed the very first, teaching programme for models with classes in accountancy, finance, social media, legal representation, model agency expectations, casting, makeup, movement classes and public speaking. Each attendant received an LCF-certified Diploma.

Models Trust’s advocacy work includes campaigning to keep modern slavery and human trafficking out of modelling, which has led Elizabeth to talk about her vision to the United Nations General Assembly, to the US President at the White House, and at the World Economic Forum in Davos.

Concerned about the poor progress on better workplace conditions for models, Models Trust in March 2020 launched Brighter Future: a year-long, industry-wide consultation aimed at identifying the most effective solutions for making modelling safer and more sustainable.

From the results of Brighter Future, Models Trust developed the anonymous feedback Agency Survey, which empowers and gives models a voice, while allowing agencies to demonstrate good representation.