Frequently Asked Questions: Benchmark Survey 

How can I participate in the survey?

• Our survey is open to all currently signed models. Please email comms@modelstrust.com for instructions and a survey link. If you are not a currently signed model and would like to share your perspectives, please contact comms@modelstrust.com.

• What is the purpose of the Agency Performance survey?

  • The survey’s aim is to improve how well agencies and booking platforms represent models. Models Trust will use averaged survey scores and anonymised comments to publish industry benchmarks and insights, to help models choose agencies and to help agencies improve their performance.

• When can I see the results?

  • We publish the results on our website in June each year.

• What topics does the survey cover?

  • The survey covers eight areas: clients and client work; client information; client negotiations; payments and reporting; agency services; dignity, respect and care, diversity and inclusion; and career development.

• How long does the survey take?

  • Our survey consists of questions that you can be answered in under 10 minutes using your internet browser on your phone, computer or tablet.

• Why does the survey ask for answers only based on what I have experienced or seen over the last 12 months?

  • The survey is designed to be run every year to understand how and where agencies’ performance is improving.

• Why are you conducting the survey during the pandemic?

  • This is a challenging time for the modelling industry but it is also the time when our industry’s best step up to meet these challenges.

• Will my agency or anyone else know that I completed the survey?

  • No. The survey is being conducted by Models Trust, an independent not-for-profit organisation working for models. Neither Models Trust nor any agency will know who participated in the survey. Also, Models Trust will not show results for individual agencies.

• Can I tell others about the survey?

  • Yes, please do! More models who complete the survey means more accurate and insightful results.

• What else is Models Trust doing to promote the quality and ethical representation of models?

  • Models Trust also offers a version of this survey that individual agencies and booking platforms can use to gain independence, anonymous feedback from its own models, called the Agency Survey, and to grant them an annual assurance award. If your agency is interested in participating, please get in touch.